Digital Marketing Course
Learn SEO, social media marketing, paid advertising and analytics through a practical, project-based curriculum designed for job-readiness.
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Course Overview
This Digital Marketing Course is designed to take students from the fundamentals of online marketing to running real campaigns. Through a mix of lectures, live tools and hands-on projects, students build a practical skill set covering SEO, social media, paid advertising, email marketing and analytics.
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Key Highlights
Course Curriculum
Digital Marketing Fundamentals
- Introduction to digital marketing channels
- Understanding the customer journey
- Setting marketing goals & KPIs
- Overview of tools used in the industry
Search Engine Optimisation (SEO)
- On-page and off-page SEO
- Keyword research techniques
- Technical SEO basics
- Link building strategies
- SEO reporting & tools
Social Media Marketing
- Content strategy across platforms
- Community management
- Organic growth techniques
- Social media analytics
Paid Advertising (Google & Meta Ads)
- Setting up ad accounts & campaigns
- Audience targeting & budgeting
- Ad copywriting & creatives
- Campaign optimisation
- Reading performance reports
Analytics & Final Project
- Google Analytics fundamentals
- Building a marketing dashboard
- Capstone project & presentation
Tools You'll Learn
Who Should Join
Students, graduates and working professionals looking to build a career in digital marketing, as well as small business owners who want to manage their own online presence. No prior marketing experience is required.
Your Trainer
Trainer Name
Digital Marketing TrainerShort bio placeholder — add trainer's experience, certifications and areas of expertise.
Frequently Asked Questions
No prior experience is required. The course starts from the basics and builds up to advanced topics.
Yes, a certificate is provided upon successful completion of the course and final project.
Yes, students receive resume support, interview preparation and access to our hiring partner network.
Yes, this course is available in both classroom and online formats depending on the batch.
Ready to Start Your Digital Marketing Career?
Talk to our admissions team about batch timings, fees and enrolment.